Lost Quarter For Italy’s Electric Mobility — Will New Incentives Re-Ignite The EV Race?

Originally Posted on opportunity: energy.

It’s been a bad start of the year for the Italian car market, as 2022 inherited crises that had been brewing since the covid pandemic. With an ongoing chip (and broader materials) shortage, policy uncertainties, inflation spiking, and a war in Europe, among other things, car sales crashed and electrified options also started suffering.

As UNRAE statistics show, the first quarter of 2022 marked a watershed moment. After years of constant growth, electric mobility adoption lost steam, while traditional fossil-fueled models slumped to alarming levels. Around 343,000 units were registered, down almost a quarter year on year (YoY) from the over 451,000 units sold a year before. Predictably, it is traditional powertrains that suffered the most. Petrol and diesel models reached 27% and 20.8% market share respectively (they were at 33% and 25.4% in Q1 2021), both down some 38% YoY in absolute numbers, a staggering fall. Plugless hybrids grew to 33.8% share (from 26.8% in the same quarter last year), while also declining slightly in overall sales YoY.

Battery electric vehicles (BEVs) reached 11,345 units for the quarter, a negative performance caused chiefly by the end of fiscal incentives in December, followed by prolonged government inaction. At -14.9% YoY (13,332 units in Q1 2021), this was a dramatic turn for the worse in Italy’s race to electric mobility. It’s also a rather unique situation among the largest European auto markets, which are otherwise keeping up EV growth with stronger environmental policies and consumer interest. Given the broader collapse of fossil-fueled vehicle sales, however, BEVs maintained their YoY relative growth in terms of market share, reaching 3.3% in Q1 (up from 3% last year). Under a more constructive government policy scenario, this result could have easily been twice as high.

Plug-in hybrids faired much better than BEVs, scoring 17,141 registrations in Q1, actually up 4.4% YoY. This could be considered a positive result in the current market, as it also helped PHEVs reach 5% share for the quarter, up from 3.6% a year before. Transitional plug-in powertrains are indeed enjoying better success than full electrics under Italy’s present conditions, a balance that might stay unvaried in the mid term. Overall plug-in sales thus achieved an 8.3% market share, a slight improvement over the 6.6% recorded in Q1 2021, but far from the 9.3% full-year results of 2021.

As incentives disappeared, electric car sales inevitably adjusted accordingly. With no discounts in sight, and a market focused on low-price-tag models, BEV sales dwindled uniformly, with rare exceptions standing out. The cumulative top 10 BEV chart for Q1 2022 follows.

An immutable presence at the top, Fiat 500e continued to be the most sought after BEV in its domestic auto market, with 1,552 registrations (lower, however, than its Q1 2021 results). Second, the Dacia Spring followed at some distance with 1,234 registrations, clearly ready for the top spot if it wasn’t for inconsistent deliveries amidst great demand throughout Europe. A total outsider followed to complete the podium: the Tesla Model Y. Despite an even higher price tag than its sibling Model 3, this popular crossover SUV gained traction and reached 912 registrations, all without incentives.

Beaten by Tesla’s newest model, the tiny Smart ForTwo took fourth place with 841 units. An aging Renault Zoe came in fifth place with only 484 units for the quarter, just above another Tesla, the Model 3, in sixth position at 455 registrations. Familiar names completed the chart (the Renault Twingo ZE, Peugeot siblings, and the VW ID.3). However, it is clear that in a stable, if rather dimmed, market the real winners were those upmarket models, the Teslas, whose prices are high but proportionate to their technology. They are less affected in the absence of generous incentives.

Is this situation going to change? As Italy’s government finally launched the new incentive scheme in mid-May, it is likely the Italian EV market will pick up pace again quickly. The fiscal package has its pros and cons, though. €3,000 to €5,000 for BEVs (the latter in case you scrap your old car) is still substantial, but just half of the original policy it replaces. The price limit is now also lower, at €35,000 plus taxes — no Teslas eligible here. On the plus side, the new scheme is now in place for three years and will provide much needed stability to carmakers and customers. At the same time, increased competition and reduced reliance on incentives should speed up healthier, self-sustaining growth for electric car sales for the foreseeable future. The worst, one would hope, is now over.


 


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